Geri Shaw is a Marketing Communications Strategist that has worked for a variety of industries within the consumer, B2B and non-profit sectors. She works closely with management, marketing, product and sales teams to develop strategies to communicate their stories to the community, team members and current and potentials clients.
Geri's career began in advertising media planning at Chiat/Day and Rubin Postaer in Los Angeles. Her accounts included Nissan, NutraSweet, Quaker State and Honda. Most recently, Geri headed up the in-house marketing teams of several B2B corporations.
Between her experience in traditional media and the new media and marketing landscape, she's familiar with the challenges of stretching budgets across a variety of channels.
Geri has a bachelor's degree in Communications/Advertising from the California State University at Fullerton and continues to advance her skills in new media with online certifications and by working with top talent in advertising, public relations, event planning and digital marketing.
Geri spent six years as an elementary school librarian while raising her boys and often says it provided more experience in marketing and storytelling than any of her other roles.